Customer relationship management (CRM) is business software solution for managing all your
customer relationships and prospect interactions. The central aim of a CRM is very simple:
Maximize sales and marketing outcomes. A CRM system can be a valuable tool to be in touch
with customers, gain their mindshare, improve sales processes and optimize profitability. It is
basically a business tool that helps with pipeline and sales opportunity management, sales
productivity, and more.

A CRM solution helps you focus on your enterprise’s relationship with individuals which
include customers, prospects and partners — throughout the lifespan of the relationship with
them, including finding new customers, closing business with them, and providing value added
insight based services throughout the relationship.


A CRM is meant for any enterprise which wants to improve sales, customer service, business
development, and marketing and find an improved way to manage the business communication
and customer relationships that create revenue and profits. A CRM is a tool that lets us record ,
update and analyze prospect and customer information, identify sales opportunities, manage
marketing campaigns under a single platform — and make information about every customer
interaction accessible to anyone at your company, who might need it.

With increased access and visibility to refined data, business collaboration and productivity take
on a new dimension. Enterprise data can depict customer interactions has the capacity to furnish
purchase details, time of purchase, price paid and much more. A good CRM has the capability to
help companies across all sizes steer business growth, and can be especially be beneficial to a
small business, where teams are constrained to find ways to work with minimum resources and
still deliver business results.

WHY CRM is Critical?

Here’s why CRM is critical for your business

According to Gartner, by 2021, CRM will be the single largest revenue area of spending in
enterprise software. If your business continuity is to be ensured, you know a solid strategy is
important to support it. Extracting up-to-date, dependable information, on daily business
progress based on sales targets, business objectives, and profitability metrics can be
overwhelming. To consolidate multiple data streams coming in customer service, marketing,
sales, and social media monitoring into meaningful and trustworthy business data and
information, an enterprise surely needs a CRM.

A CRM system gives a comprehensive and clear view of customer information. It offers a
means to have everything in one place — a business dashboard that can provide customer sales
history, order status, customer grievances and more. Organizations may like to include social
media information like Facebook likes, comments and so on. A CRM solution presents a tool to
have a deeper look into the sales pipeline, incoming prospects, and sales forecasts. With
increased visibility of leads and opportunities and sales cycle from inquiries to conversion.
Actually, CRM can be leveraged as a business which goes far beyond sales and marketing if we
imbibe it as a part of our overall enterprise – from supply-chain, HR to customer services and
take an integrated view of the business.

Hashtag can help you evaluate, select, implement, support and optimize your CRM toolset for
your key business requirements. Based on the strength of over a decade long rich experience in
CRM consulting, Hashtag CRM experts will handhold you to select the most appropriate CRM
that fits your enterprise, conduct cloud readiness assessment, build a CRM migration roadmap
and come up with solution prototypes. CRM Consulting is usually delivered through workshops
attended by management and company stakeholders.

CRM consulting workshops run by Hashtag, involves deep dive analysis, which
includes SWOTs, cost estimations and action plans, to arrive at a CRM roadmap. With the
changing technology landscape, several organizations are looking to replace their traditional on-
premise CRM systems with cloud-based CRM platforms. Such a move helps businesses avoid
expensive upgrades. Hashtag helps companies to come up with a CRM roadmap and addresses
all aspects of CRM planning, including deployment and adoption. This helps your business
become more agile, and reduces total cost of ownership.